@article{Obnorskaya2016the,
author={Obnorskaya, N..},
title={The story of the merchant as a component of the tourism brand of the historic town (on the example of Yaroslavl)},
journal={Services in Russia and abroad},
publisher={Russian State University of Tourism and Service},
year={2016},
pages={54-66},
volume={10},
issue={2},
}