TY JOUR TI ISSUE OF DEVELOPING NEW STANDARDS AS A MAIN CRITERION OF IMPROVING THE QUALITY OF EDUCATION KW professional standard KW quality of education KW quality criteria of services KW scope of services KW quality of life KW professional standards KW qualification of specialists JO Universities for Tourism and Service Association Bulletin AU Zvorykina , T.. AU Silcheva, L.. AU Gogaeva , O.. PY 2016 IS 10 PB Russian State University of Tourism and Service