%0 Journal Article %T Urban sculpture and cultural code of Volgograd in the context of branding the territory %A Shipitsin , A.. %K Volgograd, urban sculpture, brand, identity, creative city, city of cultural innovation, cultural and symbolic politics, social and cultural design, local history, culture-forming role of the monument %J Universities for Tourism and Service Association Bulletin %D 2016 %N 10 %P 8 %I Russian State University of Tourism and Service