TY JOUR TI Urban sculpture and cultural code of Volgograd in the context of branding the territory KW Volgograd KW urban sculpture KW brand KW identity KW creative city KW city of cultural innovation KW cultural and symbolic politics KW social and cultural design KW local history KW culture-forming role of the monument JO Universities for Tourism and Service Association Bulletin AU Shipitsin , A.. PY 2016 IS 10 PB Russian State University of Tourism and Service