%0 Journal Article %T STUDYING THE INSURANCE COMPANY CUSTOMERS PREFERENCES ON THE BASIS OF THE CONSENT CRITERIA USING CHAID-ANALYSIS %A . TSOI, M.E. %A SHCHEKOLDIN, V.Y. %K insurance service, insurance product, Pearson's criterion, CHAID-analysis %J Services in Russia and abroad %D 2017 %N 11 %P 13 %I Russian State University of Tourism and Service