%0 Journal Article %T BAIKAL AS AN ECODESTINATION OF EDUCATIONAL POLITICS AND TERRITORIAL BRANDING %A Rozhina, E.. %A SELIVANOVA, I.V. %K tourism and recreation area, world standards, personnel training, territorial branding, ecotourism %J Services in Russia and abroad %D 2017 %N 11 %P 10 %I Russian State University of Tourism and Service