TY JOUR TI Scientific and creative components of design and current challenges to professional creativity KW science KW creativity KW arts KW analysis KW design KW management KW marketing KW advertising KW technocratization KW «technical extension of man» KW creative occupation KW creative class JO Universities for Tourism and Service Association Bulletin AU Syreyshchikova , O.. AU Kovalev , V.. AU Khristoforova , I.. AU Arkhipova, T.. PY 2014 IS 8 PB Russian State University of Tourism and Service