00524naa#a2200181#i#450# EN\\bibl\4138 20240512111517.7 1995-042X 20141202b2014####ek#y0engy0150####ca RUS RU Mythmaking as a creative method in advertising Journal article CHERKIZOVO Russian State University of Tourism and Service 2014 8 с. Journal article local Lapshina Olga Sokolova Antonina rguts.editorum.ru