Services in Russia and abroad Services in Russia and abroad Сервис в России и за рубежом 1995-042X 17398 10.22412/1995-042X-11-3-6 МАРКЕТИНГ УСЛУГ И ТЕРРИТОРИЙ MARKETING OF SERVICES AND TERRITORIES МАРКЕТИНГ УСЛУГ И ТЕРРИТОРИЙ ORGANIZATIONAL AND ECONOMIC PRINCIPLES OF DESIGN, DEVELOPMENT AND IMPROVEMENT OF SUBURBAN WALKING TRAILS Организационно-экономические принципы проектирования, развития и обустройства пригородных пеших троп Илькевич Сергей Викторович Ilkevich Sergey Викторович ilkevich83@mail.ru 11 3 62 76 https://rguts.editorum.ru/en/nauka/article/17398/view

В статье представлен анализ центральных организационно-экономических принципов проектирования, развития и обустройства пригородных пеших троп на основе учёта прежде всего международного опыта по причине очень слабого развития сегмента пригородных троп в России и практически полного отсутствия отечественных научных и научно-практических работ в данной области. Ближайшее понятие к пригородной пешей тропе, которое получило некоторое изучение (в части аспектов) в отечественной литературе, это «эколого-краеведческая тропа», что совершенно не достаточно с точки зрения потребностей практики. В работе в первую очередь подробно раскрывается многоаспектная специфичность пригородных пеших троп, включая такие факторы, как тематическая направленность, мотивация туристов, комбинированность с пригородными пассажирскими железнодорожными перевозками, влияние на местных жителей и другие группы стейкхолдеров, в том числе через повышение стоимости недвижимости, безопасность, значимость для здравоохранения и социального благополучия, соотнесение с другими задачами инфраструктурного развития пригородов. Далее раскрывается роль, значение и международный опыт обустройства и благоустройства троп, включая как дорожно-инженерные аспекты, так и информатизацию. Также в статье раскрывается и иллюстрируется на международном опыте потенциал маршрутной интеграции пригородных пеших троп с пригородным железнодорожным и автобусным транспортом. В статье затронуты аспекты экономического обоснования целесообразности расширения сегмента пригородных пеших троп как общественного блага (в первую очередь как катализатора и мультипликатора туристской активности в регионе), некоторые аспекты дифференцированных маркетинговых стратегий, а также принципы обеспечения устойчивого развития и потенциала реализации волонтёрских программ. В заключении приводится обширный перечень проблематик и тематических областей в изучении пригородных пеших маршрутов, по которому крайне актуальным представляется сформировать пласт перспективных научных и научно-практических работ, чтобы и концептуально, и методологически в дальнейшем исследовать и развивать сегмент пригородных пеших троп в России.

The article presents an analysis and systematization of the central organizational and economic principles of design, development and improvement (arrangement) of suburban (neighborhood) walking trails, based primarily on international experience due to the very weak development of the suburban trail segment in Russia and almost complete absence of Russian scientific and practical studies in this field. The nearest concept to suburban trails, which received some attention (in terms of aspects) in the Russian scientific literature, is the "eco and local history trail", which is not sufficient from the point of view of the needs of practice. First of all, the work reveals in detail the multidimensional specificity of suburban walking trails, including such factors as thematic focus, tourist motivation, combination with suburban passenger rail transport, influence on local residents and other stakeholder groups, including through increases in the value of real estate, safety, importance for health and social well-being, correlation with other objectives of infrastructural development of suburbs. Further, the article highlights the role, significance and international experience in the arrangement and improvement of trails, including both road-engineering aspects and informatization. The next section illustrates international experience in route integration of suburban walking trails with suburban railway and bus transportation. The article also touches upon the aspects of economic justification and rationale for expanding the segment of suburban walking trails as a public good (primarily as a catalyst and multiplier of tourist activity in the region), as well as certain aspects of differentiated marketing strategies, along with the principles of sustainable development and a remarkable potential for implementing volunteer programs. In conclusion, the author suggests an extensive list of problems and thematic areas for prospective studies of suburban walking routes, emphasizing an extreme need to form a range pf scientific and scientific-practical works in order to conceptually and methodologically explore the segment of suburban walking trails in Russia.

 пеший туризм пешая тропа пеший маршрут пешеходный маршрут эколого-краеведческая тропа пригородные маршруты обустройство благоустройство железнодорожный транспорт пригородные перевозки устойчивый туризм региональный туризм hiking walking walking trail hiking route suburban trails neighborhood trails trail design recreational walking railway transport suburban transportation sustainable tourism regional tourism

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