EVENT TOURISM IN MOSCOW REGION: DEVELOPMENT FEATURES
Abstract and keywords
Abstract (English):
V poslednie gody nablyudaetsya ustoychivyy rost populyarizacii Podmoskov'ya na rynke turistskih uslug. Uspeshno razvivayutsya vse vidy turizma, vklyuchaya sobytiynyy. Ego sostoyanie, naryadu s privlecheniem dopolnitel'nyh investiciy, opredelyaet perspektivnye vozmozhnosti regiona v kul'turnoy, prosvetitel'skoy, delovoy, vospitatel'noy i social'noy sferah. Cel'yu issledovaniya yavilsya analiz podhodov k ispol'zovaniyu potencialu sobytiynyh resursov v Podmoskov'e, pozvolivshiy vyyavit' ryad harakternyh dlya ego razvitiya osobennostey, a takzhe ne polnost'yu realizuemyh vozmozhnostey. V stat'e proveden kratkiy obzor osnovnyh sostavlyayuschih resursnogo potenciala sobytiynogo turizma Moskovskoy oblasti. Otmechen rost vnimaniya rayonov oblasti k uchastiyu v samyh prestizhnyh sobytiynyh rossiyskih konkursah turizma, provedena harakteristika funkcional'noy napravlennosti predostavlyaemyh proektov, dana ocenka stepeni aktivnosti v etom processe otdel'nyh municipal'nyh obrazovaniy. Rezul'taty provedennogo issledovaniya sposobstvovali: 1) vyyavleniyu ryada osobennostey razvitiya sobytiynogo turizma v Podmoskov'e: ispol'zovanie potenciala vseh imeyuschihsya turistskih resursov; orientaciya na dominantu turistskoy privlekatel'nosti municipaliteta; povyshenie sinergeticheskogo effekta populyarizacii ob'ekta turistskogo interesa i territorii v celom; privlechenie k formirovaniyu sobytiynogo meropriyatiya regional'nyh i mezhregional'nyh partnerov; geograficheskaya blizost' Moskvy; 2) opredeleniyu rezervov bolee polnogo ispol'zovaniya potenciala kak uzhe realizuemyh sobytiy, tak i nedostatochno ispol'zuemyh v nastoyaschee vremya resursov – gastronomicheskih, mifologicheskih, nauchno-tehnicheskih. Sdelano zaklyuchenie o tom, chto vyyavlennye osobennosti sobytiynogo turizma v Podmoskov'e imeyut pozitivnuyu napravlennost', i pri intensifikacii ispol'zovaniya vseh imeyuschihsya rezervov region povysit reyting turistskoy privlekatel'nosti i konkurentosposobnosti na vnutrennem rynke.

Keywords:
Podmoskov'e, sobytiynyy turizm, razvitie, osobennosti, resursy, potencial
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References

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