The article presents recommendations for improvement of the effectiveness of the ski resorts in Moscow region using the experience of the ski resort «Vradal Panorama» (city of Bo, Norway). Advanced technical equipment, extended period of lying snow, a wide variety of ski slopes, the services offered at the resort caused the growth of creditability of the resort «Vradal Panorama». In the warm snowless season the resort offers the various kinds of services and entertainment (from boating and bicycles - to fishing). Improving of ski resorts effectiveness requires the legislative development, quality and safety assurance in Alpine tourism. Proposed measures for sustainable development of ski resorts in the Moscow region with foreign experience will make them attractive both for the residents of Moscow and the Moscow region, and for international tourists.
alpine tourism, resorts, skiing, sustainable development
В настоящее время развитие сектора туризма в экономике достигло такого этапа,
когда для повышения его эффективности требуются исследования данных сегментов
рынка туризма, мотивации туристов, туристских ресурсов, информационных технологий и
управленческих методик [7]. Существенное экономическое влияние индустрии туризма, а
также ее воздействие на человеческую, культурную и природную среду требуют
выверенных решений, которые следует проводить с использованием точных
статистических данных, разносторонних исследований при реализации принципов
устойчивого развития
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