В настоящей статье представлена попытка определить и обобщить основные тенденции и тематики в международных публикациях в области сервисного менеджмента в сфере туризма и гостеприимства. В статье рассматриваются публикации за 2012–2015 годы из выборки, представленной восьмью ведущими зарубежными журналами по туризму, гостеприимству и сервисному менеджменту: Journal of Service Science and Management, Journal of Service Management, Service Science, Tourism Management, Journal of Hospitality and Tourism Management, Annals of Tourism Research, International Journal of Hospitality Management и Journal of Hospitality Management and Tourism. На основе обзора и группировки публикаций, релевантных проблематике сервисного менеджмента в отрасли туризма и гостеприимства, автор делает обобщения относительно того, какие тематики являются одними из самых характерных в данной области, приводит примеры работ с целью показать, насколько широкой является выбранная проблематика. Как видно из отмеченных в статье работ, в международной литературе по туризму, гостеприимству и сервисной науке удается достаточно широко исследовать проблемы сервисного менеджмента в туризме и гостеприимства. Автором выделены десять тематических областей сервисного менеджмента в туризме и гостеприимстве, которые, возможно, вызывают наибольший интерес и которые представлены большим количеством публикаций: 1) восприятие туристами вопросов, связанных с рисками и безопасностью; 2) факторы потребительской лояльности; 3) мотивация туристов; 4) совместное создание и кастомизация туристского продукта; 5) потребительские впечатления; 6) методологические аспекты измерения потребительского удовлетворения; 7) социальная ответственность бизнеса в сфере туризма и гостеприимства; 8) отношение к работникам сферы туризма и гостеприимства; 9) нужды пожилых туристов и туристов с ограниченными возможностями; 10) использование информационных технологий потребителями туристских продуктов.
сервисный менеджмент, сервис, потребительское удовлетворение, кастомизация, социальная ответственность, риски, туризм, гостеприимство, туристский продукт
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